Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.
Here’s what Happened
We touched on it in Quick Bits last week, but it’s one worth looking at a bit more. RTÉ Raidió na Gaeltachta is running ads.
This is the first time in its 50 year history that advertising will be heard on the Irish language service, with the station set to generate much needed revenue for RTE.
I listened to one or two shows on the station and haven’t heard an ad break yet, but when they do air all ads will be in the Irish language. Under recently introduced rules government agencies must spend 5% of their ad budgets on Irish language media, so RnaG will join TG4 in taking some of that cash.
Because the RnaG audience is comparatively small, this may provide a lower bar to entry to brands wanting to get into some radio advertising. I could certainly see large TG4 spenders like Ros Na Run sponsor XL Ireland buying a few ads to test the waters.
I wouldn’t expect this to be a massive revenue generator straight away, but it is good news in many respects. Every little bit of extra cash is of help to Rte right now, and this new small income may lead to RTE paying a bit more attention to RnaG, giving it a little more TLC.
It would be cool to see RTE Gold get the same treatment, as there really is no reason for RTE not to monetise their services. We are one step closer to a more sustainable RTE, so I think this is definitely a move in the right direction.
In an interesting move, a number of Bauer owned Irish stations broadcast the brit Awards as part of a licensing deal across Europe.
Today FM, SPIN south west, Spin 1038, 98FM, Red FM, iRadio, and Newstalk joined stations from a number of other European markets to broadcast coverage of the event across their platforms, showing the huge reach Bauer can bring.
This probably wouldn’t make sense for the Irish stations on their own, but having the European broadcasters offers a level of scale that simply can’t be competed with.
Between wireless Group and Bauer, it’s becoming a tough market for independent players, which is a really interesting situation to see. Multinationals buying up event and sports rights is an interesting prospect, and something we’ll probably see more in the next few years.
Finally for now, Former BBC and Rte presenter Nick Sheridan has passed away.
He was only 32, and died following a short illness. Nick had worked on a number of shows on BBC Scotland, but from an Irish context he was best known for hosting News2Day, an rTE news programme for kids.
Many people have paid respects to Nick in both Ireland and the UK, including the Scottish first minister, and many people from the world of broadcasting.
It’s a sad story, but Nick certainly achieved a lot with the time he had. May he rest in peace.
Quick bits
A 2004 jingle from Ocean FM became a Jingle of The Day this week
Eamon Fitzpatrick is the new group commercial director at Bauer
The final episode of RTE’s runaway Joe has been published
Jessie Maher is the new digital content producer at Beat
And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to check us out on Facebook, Twitter, Instagram and LinkedIn for more fun from the world of radio.