Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.
Here’s what happened
It’s just one of the terms and conditions of life in ireland. RTE reportedly spent €1,188,000 advertising the licence fee between 2018 and 2020. What is unclear here is how much of this was spent on RTE’s own services vs independent media. Actually, scrap that. I have a few questions about this.
- Why are RTÉ responsible for this when An Post are the collector?
- What’s the breakdown between different ad formats? Radio/tv/print/Billboard.
- If the bulk is going on advertising on RTÉ isn’t money just being moved around?
There’s a lot that should really be more clear here as just the figure doesn’t tell the whole story. It’s still interesting but I’d like more detail personally.
As a side note: the new TV licence ads are way better at showing the actual benefits of the fee. There generally much better.
IBI Chairman John Purcell spoke to Hotpress about Irish music month this week. Irish stations are playing more Irish artists during October to support the artists following a very difficult 18 months.
Finally this week Red FM sport has a new sponsor. Foleys Plumbing now gets a plug in the imaging at start of sports news and another mention from the reader at the end. Well done to them on supporting Irish media