This week in Radio 28/1/2023 (how much money does the radio industry make exactly?)

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s what happened

Radiocentre Ireland logo

Let’s talk about advertising. Advertising pays the bills in radio a lot of the time, so it’s important to keep an eye on what’s going on in that market. The good news is Radio ad spend was up in 2022, so things are going relatively well.

Spend on radio ads was up 9%, but it’s important to remember we were stuck in a pandemic in 2021. As a result we can assume this is more of a correction than major growth, but still, it’s good to see.

  • A total of €158.1 million was spent on radio ads in 2022, that’s up 9%
  • We had a 20% boost in spend from retail. Every little helps and all that.
  • Ads from the finance category were up 11%. It will be interesting to see what happens in this sector for 2023, with banks closing, will ad spend go down?
  • Then we had the return of the industry’s that got hit during the pandemic. entertainment and media was up 53%, and travel made a great comeback, going up 54%.

It’s great to see things getting back to some level of normality, well, normality within reason. Trends have continued to shift, and ad spend on digital audio is continuing to grow at great pace.

  • €125.6m came from traditional spot revenue, up 7%
  • €27.1 million came from sponsorships and all those kinds of partnerships. OB’s etc
  • And digital continues to grow hitting €5.4 million. These numbers don’t include big audio streamers, but it’s good to see this number growing.

That digital revenue needs to grow in the industry going forward, so let’s hope 2023 sees digital services taken more seriously. all the big brands have quality apps now, so 2023 is the time to use them.

It’s fascinating to look at who’s spending ad money and how. Radio looks to be in a good place, so let’s hope these trends keep going.

Read the story here

Life pharmacy team at Today FM

As we just saw, sponsorship has a huge part to play in the radio industry, and some stations are already off to a strong start for 2023.

Life pharmacy are the new sponsors for Matt Cooper’s the Last Word on Today FM. The deal includes stings and promotions to help promote the 95 pharmacies across Ireland.

meanwhile, Supervalue Insurance have teamed up with 2FM to sponsor Drive It with the 2 Johnnies. We don’t have much detail about the deal but it’s great to see.

It’s deals like this help keep media going, so hopefully the sponsors want to invest more in radio over the next year.

Read more on the Today FM deal here

Check out the tweet from RTÉ Media Sales here

Christmas FM team standing holding a check in front of a broadcasting authority of ireland sign

Finally this week, a big congratulations to the team at Christmas FM for another successful year.

The team have a target of raising €1 million over the next 3 years as part of their magic of Christmas campaign. The campaign is a departure from the station’s traditional model of having a single charity partner each year. So what was raised in 2022?

A total of €294,706 was raised which is a massive achievement. Hopefully this will go towards helping those in need over the next year.

Very well done to everyone involved, and best wishes going forward.

Read the story here

Quick Bits

Dee Forbes has said credible media may die out if the government don’t reform the funding model

Did you know that 20% of ads from government agencies must now be in Irish?

Its4Women have been announced as Today FM’s traffic sponsor

RTE are adding to their collection of sports podcasts with a new running podcast

RTE have a problem with rats in the canteen

The head of the BBC has spoken about the cuts at BBC NI

Corks Red FM are hosting transition year students thanks to funding from the BAI

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.

This Week In Radio 21/1/2023 (big money ads, the future of RTÉ, and the battle of the radio news sites)

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s What Happened

Radio Nova Logo

Radio Nova are planning to spend €250,000 on an advertising campaign this year. That’s no small amount of money.

The campaign will focus on promoting the stations Morning Glory breakfast show, hosted by PJ and Jim. Between cinima ads, outdoor elements, and even tv spots, this is set to be a huge campaign especially when you consider that Nova is for the most part just a Dublin station.

Radio Nova campaign poster
You might be seeing something like this around Dublin over the next few months.

“We’ve planned a consistent, always-on, campaign that will run throughout 2023, showcasing ‘Morning Glory with PJ & Jim’ across multiple formats throughout Dublin city, county and commuter belt. The show is the embodiment of what Radio Nova represents – fun, relatability, irreverence and chockablock with Nova’s trademark seriously addictive music. It’s a show like no other and you’d want to be a stone to not find yourself experiencing belly laughs throughout the morning.”

Nova CEO Kevin Branigan, source Radio Today

Radio Nova make no secret of their ambition to go national, so will this boost the audience enough to make the Media Commission take note? We’ll need to wait and see, but it’s certainly a large campaign so Nova will really be hoping for a return on investment here.

Read the story here

RTE logo

RTE director of strategy Rory Coveney has said that some form of household charge decoupled from TV ownership should be introduced to sustain the broadcast sector.

The government didn’t agree to the future of media commissions recommendation to fund RTÉ through exchequer funding, but RTÉ say the current system is not working, costing them approximately €65 million per year.

How to fund public service broadcasting is always going to be a tough question to answer, but how do you think it should work? Go let us know over on our Twitter.

There has been a lot of chat about the future of media this week as all the main broadcasters were asked questions by a committee on the subject. We won’t be able to cover everything, but there has been great coverage from a number of services over the past few days. If this interests you, I’d recomend taking a look.

Read the story here

Radio Today Logo
Adding this logo feels in some way sacrilegious

Finally this week, Radio Today looks, different.

Radio Today, which for the avoidance of doubt has nothing to do with us at Radio Land, introduced a new simplified website design this week. The site still has all the same articles in a similar style to before, but everything now has a more streamlined design.

In fairness to the team over there they have done a great job, so we’ll say well done through gritted teeth.

So, for the laugh, which radio news site has the best looking website? Do you prefer the beautiful blue tint of Radio Land, or that fresh green logo of Radio Today? Go vote on our Instagram story now.

Check out the Radio Today website here

Check out our Instagram

Quick Bits

An action plan for the implementation of the future of media report was published this week

Louise Duffy needs a sponsor

The 2FM 2023 Rising List has been announced

Dermot Whelan has spoke about losing his mom to dementia

The commissioners for the new Media Commission have been announced

The Irish sponsorship market is set to grow by 9% this year

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.

This Week In Radio 14/1/2023 (have you heard the ads?)

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s What Happened

Irish RadioPlayer Logo

RadioCentre Ireland have launched a new ad campaign to promote the RadioPlayer App. the ad is the first of many for Radio Centre in 2023, with the campaign being developed by agency Boys + Girls.

The ad itself was created by audio design company folding waves, and is basically made up of audio clips from different radio stations, that when edited together can describe the RadioPlayer app. It’s all edited nicely as if someone was flicking through radio stations on the FM band.

It’s interesting to see the industry promoting RadioPlayer now when most of the main companies have already built their own audio platforms, but I guess anything that pushes radios digital transition forward is a good thing.

What do you think of the Irish RadioPlayer? Have you ever used it? Let us know on our Instagram story now.

Read the story and hear the ad here

2FM sponsorship poster

RTE are trying to find a new sponsor for Drivetime time checks. So let’s take a look at what you get and how much it costs.

The spots air 6 times a day, informing the listener of the time at both Breakfast and Drive. This slot has a history of large brand attachments, with the likes of Centra and ExpressWay as previous sponsors. But how much will it cost? Well…

  • 3 months come in at a cost of €50,000
  • You can be shouting the time for 6 months for just €85,000
  • And if you want the full year it will cost you €140,000

Obviously an expensive partnership, but one that might be worth it for a brand trying to reach younger audiences.

It’s always interesting to see how much these deals can cost, so hopefully we’ll see more sponsorship ads like this throughout the year.

Read more details here

Dermot Whelan

Finally this week, radio presenter Dermot Whelan is going on tour with a new show to help people take care of their mind. Dermot turned to mindfulness after experiencing a panic attack a number of years ago, and now he’s teaching some of the science behind that as part of a stand up comedy show.

Mindfulness is one of these things people either love or hate, but it’s really cool to see a radio presenter creating a stage show that’s trying to do good

Dermot has spoken about his experience in the article linked below. If mindfulness is for you it might be of interest.

Best of luck to Dermot on the new show from us at Radio Land

Read the story here

Quick Bits

Michaela Hayes is taking over daytimes on Spin

Limerick City community radio is back for another 100 days

Corks Red FM is celebrating 21 years on air

RnaG has a new series on the way about the Irish State

Mairead Ronan is starting a new podcast with Jenny Kelly

Applications for Irish Music month have started showing up ahead of March

A radio presenter from Northern Ireland is taking over hosting Countdown on Channel 4

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.

The Last Few Weeks In Radio 7/1/2023 (the Christmas break is over)

Happy New Year

Hope you all had a good break. We’re back for 2023, but we have a bit of catching up to do first. This weeks post contains all the big stories from the last few weeks, just so your all caught up on what’s going on. We’ll be back to our normal format next week.

Here’s What Happened

Classic Hits 80s logo. It’s like the old 4FM logo but it has 80s instead of 4FM.

Classic Hits 80s is currently on FM curtesy of a 30 day licence. The format isn’t hard to guess, the station plays 80s music.

The reason for the move isn’t really clear, however there is a lot of promotion for the main station. It’s possable that Classic Hits just took over the Christmas FM frequencies as a marketing campaign, but thats pure speculation. maybe in some way it’s an attempt to convince people Nova could go national? Who knows.

Regardless of the reason, the station is now on air playing loads of 80s music. It can be heard in Dublin, Cork, Limerick, and Galway.

In a statement to Radio Today, Classic Hits CEO Kevin Branigan did add weight to the idea that this was aimed at boosting or promoting the main station.

“Ireland’s Classic Hits Radio is a premium brand that broadcasts to 2.5M people across Ireland’s major urban areas. We’re always interested in expanding and trying new ideas and this is just the latest in our drive to grow our brand and position as one of the largest radio stations in the country. We’ve operated Classic Hits 80s as a digital brand extension on our website, smartphone apps and the Irish Radio Player for some time and now we’re bringing it to FM radio across the four major cities of Ireland”

Kevin speaking to Radio Today

It will be interesting to see if this becomes more common. Will we be seeing GoLoud stations on FM sooner than we think? It will really depend on how this works for Classic Hits.

Read the story here

Ronan Collins

We have already covered Ronan Collins leaving his daily Radio 1 show, but since we did there have been some updates worth mentioning.

Specifically Ronan is going to be joining RTÉ Gold. The details of the show haven’t been confirmed yet, but he will apparently be joining the station in February.

At the moment gold has a live breakfast and Mid Morning Show, as well as a full weekend schedule. If RTÉ start to build on that further it might bring gold to a stage where it could be a source of income for RTÉ. Last year we covered the station receiving sponsorship by Harvey Norman, so it’s clear RTÉ know their close.

Will Ronan have a show on weekdays, or might he replace someone at the weekend? We’ll need to wait and see. Either way gold is going to be an interesting station to watch in 2023. Might this be the year that a full service station can make it work on the internet?

Read the story here

Why not her logo

Campaign group why not her have published stats on the top 50 songs played on Irish Radio in 2022. The report doesn’t give us a direct list, but instead focuses on specific stats.

First let’s look at the top 5 tracks, and then we’ll look at some of their other findings.

The top 5 tracks of 2022 were.

  • At number one we have Harry Styles – As It Was. A very popular artist with young audiences, so much so that there are calls for the minister to consider Harry’s concert dates when scheduling this years leaving cert.
  • In at number 2 we have Elton John + Dua Lipa – Cold Heart. A huge song for 2022, with remixed versions doing very well too.
  • The bronze medal goes to Jax Jones feat. MNEK – Where Did You Go.
  • Just missing out on the podium we have Sam Fender – Seventeen Going Under. That comes in at number 4.
  • She had a crazy successful 2022, and even managed to come out of some controversies without much damage. Lizzo – About Damn Time, takes the 5th spot on the list.

The report does point out some stats about the top 50, showing that there is a long way to go in terms of representation.

  • Out of 50 songs, 6 were by Irish artists. A total of just 4 Irish artists were represented.
  • 0 out of the 50 were from Irish People of colour
  • 0 were by Irish female solo artists or bands.

What do you think? How would you increase representation in Irish radio? Let us know on our social media.

Read the report here

Quick Bits

The BAI gave out some Sound And Vision Money

An RTÉ radio documentary is currently airing on Radio New Zealand

Conor McGreger went after Radio Nova presenter PJ Gallagher over Christmas, mocking the presenter about his mental health battle

RTE is looking for a new director general

Jacqui Hurley is leaving Sunday sport

A transition year student got to present on Iradio over Christmas

Deirdre McCarthy is the new head of news and current affairs at RTÉ

Joleen Murphy has been appointed News and Sports Editor at Beat 102-103

The minister for media didn’t change during the big shuffle

Radiocentre ireland have launched the audio awards

RTE have an amazing new radio studio

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.

This Year In Radio 2022

It’s been another crazy year in the radio industry, but now that year is coming to an end. Let’s take a look at the biggest stories of 2022 and see what’s changed in this industry we love.

2022 written in the Radio Land brand Color on a green background

In January we saw the start of a story that would go on for months

Well, it wasn’t exactly the start, but this story dragged on so much everything just kind of blurs together at this point.

South east radio and Wexford county council had a falling out over ad spend. South East Radio claimed that the council was using its power as the stations biggest advertiser to pressure the station and get involved in its editorial direction.

It got spoken about by the Taoiseach, had a standards in public office investigation, there was no slowing it down. There’s a dedicated section of the site with all our coverage so I’d recomend checking that out if your interested.

The freedom of the press is very important, so it’s good to see this story got good traction. Hopefully it’s something we don’t need to discuss again in 2023.

February saw us post our biggest story of the year

In a bonus post in February, we asked if Irish radio should have an Irish music quota.

Both sides aired their views, and the department gave their view on the matter too. It quickly became our most popular post of the year, a position it’s held since.

Not bad for a Bonus post

March saw the 2 johnnies attempt a second launch of there Drive Time show, after attempt one went a bit, well, shite.

2FM went all out. New jingles, huge hype, and it all lasted just 3 days. After a sexist segment in their podcast the 2 Johnnies had their new Drive Time show paused in February, but March saw them return for round 2.

Thankfully the second attempt lasted a bit longer, and the show now continues with healthy JNLR numbers to boot.

I mean, that’s one way to launch a show.

RTE was getting sued left right and centre in April

Both the leader of the opposition Mary Lou McDonald, as well as MEP’s Mick Wallace and Clare Daly started legal actions against RTÉ this month.

RTE is being sued a lot at the moment between a number of Fair City actors, journalists and politicians. It will be an interesting one to watch in 2023, but we’ll say no more than that for now as proceedings are still ongoing.

May was a month with money

In may the BAI announced a number of Sound And Vision rounds, with funding amounting to €10.5 million

The Sound And Vision scheme is fantastic as it not only provides funding for quality public service broadcasting, but it also gives us a look at what we can expect on air over the coming months.

I’d be hoping sound and Vision continues in some form when the BAI is replaced by the Media Commission in February. We’ll need to wait and see.

We had a break up in June

June was the month that RTÉ and Dublin Pride had their break up. It all started with a discussion about trans people on LiveLine that annoyed a lot of the LGBTQ+ community. Dublin Pride ended their relationship with RTÉ after the show, which resulted in the story going full nuclear.

The wireless group then launched Pride Vibes, a radio station which now seems to have ceased broadcasting.

It’s always a shame to see organisations arguing like this, so hopefully this valuable relationship can be rebuilt in 2023. Bridges seemed well burnt for a while but who knows what the future brings.

July is for JNLR

It was a mixed bag of numbers this book with everything remaining relatively stable. Afternoons on Radio 1 showed the first signs of trouble, with questions being asked about Ray Darcy in particular.

While everyone wasn’t up by any means, it certainly wasn’t a total disaster. it’s only when you have a downward trend you need to be very concerned, and for the most part we’ve avoided that.

August was quiet enough, but RTÉ launched a new Radio Player

GoLoud has been around for a while now, and RTÉ knew they needed to catch up if they were to compete in the digital age. In august they launched the new Radio Player, which serves as a hub for all audio content across radio, podcasts and news.

If your interested you can check out our review of the new app on YouTube.

September brought us one of the years weirder stories

Imagine having a text number so close to a radio stations, that people started texting you by accident.

@travelwithaine on TikTok has been receiving messages from FM104 listeners for years now, with people sending music requests, and justifying why they should win Westlife tickets.

On one hand it sounds fun, but on the other it also sounds very annoying. I think I’ll pass.

October was the month of the IMRO Awards

The IMRO Awards went back to an in person event in October, with loads of people making the journey to the Lyrath for the annual radio get together.

Loads of presenters and stations received awards, so congratulations to everyone involved. It’s great to see everyone united at one big radio event.

Red FM got baught by Bauer in November

Corks Red FM agreed a deal to be purchased by German media group Bauer in November. The deal which is still subject to approval will likely see Red FM join the GoLoud network, and start syndicating the likes of the Cash Machine.

It’s going to be very interesting to watch the cork market in the next few months and years, as all local stations now have big parent companies. We’ll need to wait and see if this leads to more investment, or a major downsizing. Time will tell.

And that’s about it

We’re now in December and 2022 is coming to a close. We’ve covered loads of stories each week for the past year, so this is only scratching the surface, but it’s still good to take a look back at the year gone by.

Have a very merry Christmas from us at Radio Land and we look forward to bringing you more Radio News in 2023🎉