Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.
Here’s What Happened
Radiocentre Ireland are running a new ad campaign to tell people about the effectiveness of radio ads.
The ad campaign will of course be heard on radio, but it will also be seen and heard on digital platforms, social media and on outdoor advertising billboards.
The ads all attempt to highlight the advantages of radio when compared to other advertising methods, in particular targeting tech companies.
One ad is interrupted by a voice asking someone to allow cookies, and another speaks about how radio is the original influencer with over 3.6 million real followers.
It’s interesting to see Radiocentre using one type of advertising to promote another type of advertising, but it might just work. We’ll need to wait and see.
“If radio was invented as a new piece of technology today, we would all be in awe of its reach, engagement, and ad effectiveness,”
Ciaran Cunningham, CEO of Radiocentre Ireland
Freedom FM are back on the FM band with another 30 day licence from the BAI.
This time they have 8 transmitters up and running covering many areas of the country. You can see the stations broadcast areas and frequencies on the map below.
It’s interesting to see them going on the FM band two years in a row. As the likes of Christmas FM have shown a temporary licence like this can be very effective, so who knows what the future has in store for the station.
Best of luck to all involved from us here at Radio Land.
Frequencies
Cork City: 106.7 FM
Limerick City: 105.5 FM
Galway City: 87.9 FM
Kildare County: 88.1 FM
Wicklow County: 99.5 FM
North Cork County: 87.7 FM
Wexford/South East: 103.8 FM
We spoke to Freedom FMs founder last year so you can read that here
Finally this week, Tara Kumar has announced she’s leaving 2FM in order to focus on her career in London.
Tara announced the move on Instagram where she spoke about how music was her first love. She had presented 2FM’s new music show Sunday to Thursdays on the station, so that slot is now up for grabs.
It will be interesting to see who takes over on 2FM, with an announcement reportedly set to be made about this in the next few weeks.
“We are very sad Tara is leaving 2FM and yet very excited for her as she makes her way in London. Tara’s show on 2FM was a must-listen for anyone curious about new and good music. Tara is a taste-maker and will fly wherever she is.”
Head of RTÉ 2FM, Dan Healy
Very best of luck Tara from us at Radio Land
Quick Bits
The BAI have announced new Sound and Vision rounds
Over 100 people from across the broadcast industry took part in a climate literacy course this week
RTE received 9 complaints around the LiveLine Dublin Pride incident
The winners were announced at the Irish Podcast Awards
The Independent had a review of Off The Ball this week
And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.