This Week In Radio 5/11/2022 (sponsorships and fireworks)

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s what Happened

An RTÉ promotional image promoting the sponsorship opportunity for 7 day sport

It’s the biggest sports sponsorship in Irish radio, and it’s now up for grabs. For the first time in 6 years, RTÉ are looking for a new sponsor for sports update on Radio 1.

The sponsorship has a 12 month rate card value of €1,340,625, so it’s clear that the brand who’s sponsoring the sport will need some cash to get the deal. How much is RTÉ looking for you might ask? Well, here’s how much it all costs.

  • If you want the sponsorship for 3 months, that will set you back a cool €110,000.
  • If you want to go up to 6 months, you’ll need €180,000 in the bank to do so
  • What if you want the whole year though? Every scrum, every tackle, every kick, every punch. That will be costing you a massive €300,000. That’s no small chunk of change.

It’s crazy to think how much money is involved in these deals, but at the same time a deal this large can instantly turn a brand into a household name. For many brands that’s a priceless oppertunity.

It will be interesting to see who takes over as sponsor, but we won’t need to wait long. The current deal ends in January 2023, so we’ll know soon enough.

Read the details here

Aviva insurance logo

While RTÉ is looking for a sponsor, Newstalk is after securing a new 12 month deal for the Pat Kenny Show.

Aviva insurance has come on board as the shows new sponsor, with a 12 month deal brokered by Core. The deal includes in show stings, but it also gives Avviva promotion through Social Media and digital display advertising.

The value of the deal isn’t known, but considering that Pat Kenny has 184,000 listeners according to the most recent JNLR numbers it’s safe to assume this will bring a nice boost forNewstalk.

“It is great to be partnering with such a premium brand as Aviva. It is a natural fit for Newstalk, and The Pat Kenny Show and we are delighted to work with Declan and the Aviva team on delivering strong success with this sponsorship,”

Patricia Monahan, managing editor at Newstalk

Deals like this show that the Irish radio industry is still moving along nicely. Hopefully we see more brands embrace the medium of radio over the next few months.

Read the story here

Cork’s Red FM logo

Finally this week, Corks Red FM created some controversy on social media after posting an uncensored picture of a deceased dog.

The image had been sent to the station by a listener, who says the dog died as a result of being frightened by Fireworks. RedFM posted the picture in a Facebook post along with the story as told by the listener.

The image has since been removed, with just the text from the post remaining.



“Dear Neil, I was listening to that man Con today talking about that Bijon Friese who bolted because of the fireworks.

Well, my 14-year-old collie Misty was terrified last night, so we brought her into the living room. She was jumping from the chairs to try to get out of the window and knocked the TV over. So I decided, reluctantly, to put her out in the back garden with the other dogs who were not afraid of the fireworks, hoping that they would calm her down.

This is how I found her this morning, frightened to death.

“I really wish people would think twice before setting off fireworks, I’m having to bury my poor Misty, after 14 happy years.”

Call: 0818 104 106
Text/WhatsApp: 086 8 104 106

Facebook post from Cork’s Red FM

The responses to this really had 3 categories. One group saw the advantages of the post as it was raising awareness, another were critical of the dog owners actions, and others were critical of Red FM for posting the graphic picture.

Red FM haven’t responded to a request for comment at time of writing.

How do you feel on this issue? Do you think Red FM were right to post the uncensored image to raise awareness? Or was posting it inappropriate? Go vote on our Instagram story now to have your say.

Vote on our story now

Check out Red FM’s Facebook post here

Quick Bits

Dave Fanning has criticised RTÉ for retiring staff at 65, he calls it rediculas

RadioCentre Ireland have published new numbers on revenue in the radio industry

The Crappy Quiz has a new host

The shortlist has been announced for the radio 1 folk awards

Rte radio documentary #JusticeForNoor has been nominated for a rose door award

10 newly qualified journalists have got job placements in the radio industry

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.

This Week In Radio 1/10/2022 (all about money)

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s what happened

A photo of bundles of cash

This week was budget week. There wasn’t a massive amount for independent radio stations, but let’s look at some of the stuff that was announced for the wider media industry.

  • The BAI has been allocated €7.5 million in order to fund the transition to the new media regulator, Coimisiún na Meán
  • €6 million is available for a new courts reporting scheme. It seems media organisations can apply for this much like Sound And Vision funding, but it will be available on a platform neutral basis, so not just radio and TV.
  • RTE is getting €15 million in recognition of the increase in over 70s who don’t pay for a tv licence, as well as the recommendations from the Future of Media Commission
  • TG4 has got its biggest ever budget increase of €7.3 million. This will help fund a new Irish language kids TV Channel that they plan to launch in 2023.
  • Finally the big one, Zero VAT on newspapers (physical and digital). From a radio point of view it will be interesting to see if News brands invest in podcasts more now that they have a more stable funding stream. We’ll need to wait and see.

So overall not too bad, of course one could always want more, but at the same time this was fairly okay as budgets go.

The increase in the budget for RTÉ will hopefully give a boost to their radio stations, and the fact that we are getting a new kids TV channel can only be good news.

It will be interesting to see if someday we get zero vat on radio ads, we can dream.

Let us know what you thought of the budget by tweeting @RadioLandIRL on Twitter

Read the details here

RTEs sponsorship poster for movies and musicals

Everyone knows that movies and musicals have some great music, but often that music is never heard on radio. Movies & Musicals with Aedín Gormley on Lyric FM is an exception though, and it’s now available for sponsorship. So how much does it cost?

Well, the show is 3 hours each Saturday, and has an audience of 64,000 people. If a brand wants to be a part of that, they will have to pay…

  • €11,000 for 3 months, a relatively low price for a brand wanting to find its feet in Radio sponsorship
  • €18,000 for 6 months, that’s just 3 grand a month.
  • €30,000 for the year. Really not bad value considering the listenership

The sponsorship also includes some promos across the station which will give the brand further reach.

This really is the perfect sponsorship for a streaming service or cinima chain. Your hitting a hard to reach audience without paying an insane price.

I look forward to seeing who the next sponsor for the show will be, I’d imagine this could be sold fast given the shows niche.

Read the story here

The BAI Logo

As we mentioned earlier, the BAI will soon be replaced by a new regulator, Coimisiún na Meán. The Irish Examiner had an article this week questioning how the complaints process might work for this new commission.

As of now the BAI is responsible for regulating Irish radio and TV broadcasters, but the new regulator will also be responsible for online platforms such as social media.

Could giving the public the ability to report content directly to Coimisiún na Meán result in an avalanche of complaints two big to handel? And how would this impact the regulation of traditional media organisations?

It’s an interesting thought, we are likely about to see a lot of changes in how media is regulated and funded in ireland, so it’s going to be a really interesting time ahead.

I’d recommend reading the article linked below. We’ll need to wait and see where all this lands in the next few months and years.

Read the article here

Quick Bits

A community station in County Clare returned to FM Broadcasting

96FM and Live95 presenter Shane Bucks has got engaged

Today FM are giving away shopping at Lidl

A new radio documentary on Dundalk FC aired its first episode on Dundalk FM this morning

The BBC have launched a podcast telling the story of a Dublin murderer

The Irish Times had a very detailed interview with the 2 Johnnies

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.

This Week in Radio 20/8/2022 (it’s time for a new breakfast show)

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s what happened

Shannonside FM logo

There’s a new breakfast show on the way for Shannonside FM.

Susan Smyth announced in a tweet this week that she would be taking over the 7am-9am slot on the station from the 12th of September.

Shannonside broadcast to Longford Leitrim and Roscommon, so Susan will be helping 3 counties to wake up when she takes over the show in a few weeks.

In her tweet announcing the new role she said she was “Super excited about this new role and thrilled to be a part of Irish Media”.

Very best of luck to Susan from us here at Radio land.

Check out the tweet here

What time is it? It’s time for some sponsorship news!!!

RTE are looking for a sponsor for Drivetime time checks. These time checks air during morning ireland, as well as during the station’s Drivetime show.

The sponsorship includes 5 sponsor stings per day, at 6:58, 7:58, and 8:58 during Morning Ireland , and 16:58 and 17:58 during Drivetime. That all adds up to 25 stings each week on Radio 1.

So, how much does it all cost?

Keep in mind that these costs get brands in front of 467,000 people, so this sponsorship will obviously be expensive. The question is, just how expensive?

  • You can get the sponsorship for 3 months at a cost of €100,000. That means beating 6 games on the original version of the Cube. Very doable.
  • If it’s 6 months you want, then €183,000 is what you will be paying. Easy, you can play the 2 grand minute twice a day on 96FM. So if you just won every game, every day, you could afford this in just 46 days, a little over 9 weeks as they don’t do it on weekends. You’d even have a grand left over. Again, very very doable.
  • Finally, if your looking to dive in for the whole year, you can expect to pay a cool €350,000. That’s 35 days of playing 2FM’s Clock Blocker. Ask the questions fast Donncha, no time to hang around.

Messing aside, I don’t think I’ll be affording these any time soon.

It will be interesting to see who ends up taking this sponsorship. It will probably need to be a big brand at those prices.

Read all the details here

Finally this week, 96FM and C103 presenter Elmarie Mawe has announced in a Facebook post that her cancer has returned.

Elmarie has been the presenter of The Arts House for many years, but newsreader Pearse McCarthy has filled in previously as Elmarie faced health struggles. This isn’t the first time she’s faced a cancer recurrence, but as Elmarie says, she has done it before, so she knows she can do it again.

Elmarie is heading for surgery on Wednesday, but she’ll be hosting The Arts House as normal on 96FM tomorrow morning. She’ll have guests in studio, and she’ll be sharing all the arts news just like she always does.

We just want to wish Elmarie the very very best over the next while. It’s no doubt going to be a battle, but everyone’s on her side. Good luck Elmarie👍

Read the Facebook post here

Quick Bits

Would you get a Marty Whelan tattoo? This lad did after losing a bet

PWC Ireland expect the Irish entertainment and media industry to continue to grow

Jaz Keane, host of the Zoo Crew on Spin, has announced he’s moving to Australia

There’s a new male voiceover artist being used for imaging on Irelands Classic Hits Radio

Bauer have launched subscription radio stations in Norway would you subscribe for extra stations here in Ireland? Vote on our insta now

The former boss at Midlands 103 has passed away at the age of 59


If you’ve been impacted by topics raised in this weeks Radio Land, the Irish Cancer Society support line is linked below.

You can find that here

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.

This Week In Radio 23/7/2022 (Too much interesting data)

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s What Happened

Image of two people Irish dancing from the RTE 2021 annual report. They look to be outside near a coastline, with a blue sky in the background

The RTÉ annual report was published this week, and as always it contained all sorts of interesting numbers and facts.

You might have seen some of the headlines about RTÉ making a surplus of €2.4 million, but there’s so much more buried in the report. Let’s take a look at some of the most interesting bits.

Financial performance

As mentioned above, RTÉ had a surplus after tax of €2.4 million in 2021. This is down from the €7.9 million in 2020. While it’s good that RTÉ are making money, it’s important to note that they saved money as a result of Covid shutdowns. Some big budget productions such as dancing With The Stars didn’t happen in 2021, so it will be interesting to see if RTÉ can continue it’s money making streak into the future.

So, how is RTÉ making it’s money?

  • Commercial revenue was up €13.8 million as there was a boost in advertising particularly in the second half of the year. Licence fee sales dropped 10,000, leading to RTEs licence fee revenue going down by €500,000
  • Total revenue was €344.4 million, up from €331.1 million in 2020.
  • There was a 14.9% increase in TV ad spot revenue. This is important as it’s the biggest contributor to RTEs commercial income.
  • When you include TV sponsorships and product placement deals, the increase is 15.3%. More programs got made in 2021 so there were more opportunities for sponsorship. Drama’s like Kin and Hidden Assets both had sponsors attached in 2021, and we are told that drama sponsorship brought in considerable revenue for the year.
  • Radio saw a total revenue increase of 5.6%. Spot advertising was up 3.7%, sponsorship by 12% and promotions including competitions and outside broadcasts were up 13%. It’s noted in the report that this is despite the restrictions on events, hinting that outside broadcast revenue might increase further.
  • In a fascinating statistic, government advertising accounted for 18.6 percent of radio revenue in 2021, down from 21% in 2020. Those HSE ads are big business
  • Digital revenue is up 23.2% but I won’t overload you with any more numbers. If you want to see more breakdowns they will be linked below.

There are fascinating financial numbers all over the report but I won’t overload you. I’m conscious that this is Radio Land, and some of you only care about the radio side.

Another area that’s interesting is how much from each licence fee goes to each service. I’m only going to cover the radio side here, but all the links below will help you find further info if you’d like it.

Radio and the licence fee

An Irish tv licence costs €160. The numbers below are calculated by taking the cost of a service, and excluding the revenue it brings in. So let’s say the hypothetical RTÉ radio 3 costs €3 million but brings in €2 million, the licence fee covers the other €1 million

So, how much does each service cost?

  • Radio 1 cost €13.06 from each licence fee in 2021, down from €14.04 in 2020
  • €2.49 went from each licence to 2FM also down from 2020 where the cost per licence was €2.71
  • RnaG cost 1 cent less from each licence, costing €8.13 in 2021 compared to €8.14 in 2020
  • Lyric also took less from each licence costing just €3.36, down from €3,62 in the previous year
  • Overall, radio cost €27.04 from each €160 licence, down from 28,51 in 2020

Some really fascinating numbers to be fair, but that’s only scratching the surface. There really is too much interesting data.

If you want to read more about everything that happened for RTÉ in 2021 feel free to explore the links below. Be sure to let us know on social media what you thought, we’re @radiolandIRL on everything.

All the financial stuff is here

What was done in 2021

What was won in 2021

What was made in 2021

QRadio Belfast gave away £10,000 (€11755) this week on Spin To Win.

The competition, which uses the same business model as the Bauer Cash machine, sees contestant’s send a £2 text message for the chance to spin the wheel.

Prizes on the wheel could be anything from a hotel getaway to £10,000. John won the top prize this week.

It’s interesting to see how stations handle competitions, it seems Wireless group are the only big player now without a big competition on air. they have so far stuck to local contests, and haven’t gone down the road of pay per entry.

It’s going to be interesting to see if stations with less money on the line can compete with the likes of the €10,000 2FM clock blocker, or the Bauer cash machine which regularly gives away thousands.

Watch the wheel spin here

Finally this week, the BAI have found that coverage of the Covid-19 vaccine on Newstalk and RTÉ was “editorially legitimate”

There were 11 complaints made regarding the Pat Kenny Show on Newstalk, and one made regarding Today With Claire Byrne on Radio 1.

Most of the complaints claimed the coverage was prejudiced against people who did not avail of the Covid-19 vaccine, but the BAI have rejected this.

People who are not vaccinated do not represent a particular group in society that is given specific protection under either equality legislation or the provisions of our code of programme standards

BAI responding to the complaints

All of these complaints were rejected.

This raised an interesting question. I was talking with someone yesterday who suggested that if someone makes a complaint to the BAI and it fails, they should be charged a fee to cover the time cost.

On one hand this might reduce the number of complaints getting rejected, but on the other is this adding a barrier that shouldn’t exist? I’d never thought about this before, but I’m interested to see what you think. Go vote on our Instagram story now.

Quick Bits

The bAI this week announced they have dismissed a complaint related to O Holy Night being played on RTE Radio 1

An online radio station for blind and visually impaired people in Ireland launched this week (full disclosure, I am involved in assisting the NCBI with this project)

Kathryn Thomas is hoping for her own radio gig soon as she’s been filling in for Ray Darcy for years

Taoiseach Micheál Martin has said that Dublin media is only interested in Northern Ireland when there’s a crisis

Last week we discussed the closing of the times Ireland Edition, and how it would impact wireless group stations. 11 journalists have now left after they were told of 30% pay cuts

Irish presenter Laura Whitmore has left BBC Radio 5 Live

Ryan Tubridy is taking his holidays, he’s not retiring as some news websites suggested in their headlines

New research has found that reginal accents seem to work better in advertising

Second Captains has secured Audi as sponsor

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.

This Week In Radio 16/7/2022 (let’s go to the future)

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s What Happened

Logo of the future of media commission

It took a while, but it’s finally here.

This week the report from the Future of Media Commission was published. The report makes 50 recommendations, on everything from diversity to the funding of RTÉ.

This is no small report. It’s over 200 pages long and this obviously makes it very extensive. I haven’t been able to go through the entire thing myself yet but I can bring some of the key points that I got from what I’ve read so far.

  • Irish media should try negotiate with big tech. If this fails the government should step in using the EU’s copyright directive.
  • The licence fee should be replaced in 2024 with full Exchequer funding, and RTÉ/TG4 should receive strategic investment to help with their digital transformations.
  • RTE should continue its cost cutting measures.
  • The sound and vision fund should be expanded taking in all platforms, and should also include news.
  • The BAI or Media Commission should explore the use of the Irish language by public service broadcasters, with a specific focus on RnaG. They also recomend that RTÉ focus more on the Irish language across their channels and platforms.
  • TG4 should have independent editorial control of its news service.
  • RTE should try exploit its IP more in markets outside ireland
  • Defamation law should be reviewed as called for by press council
  • Ireland should have a counter disinformation strategy

That’s only scratching the surface. Unfortunately it seems that nobody has compiled a handy list of the 50 recommendations yet. The best I’ve seen is from The Irish Times, that’s linked below.

The response

The government have agreed in principle to 49 of the 50 recommendations, but they have not agreed to scrapping the licence fee. They have instead agreed to reform it to try and increase its effectiveness.

A number of media organisations such as RTÉ and the Irish Times welcomed the report, but not all comment was positive. Speaking in the Irish Examiner, Daniel McConnell said the report does nothing for most media, and it leaves many in the media unhappy that RTÉ’s dominance hadn’t been challenged.

It’s going to be an interesting few years in the media industry, and who knows what the future brings. We might have a slightly clearer picture now, but a lot is still unknown. All we can do is try our best to create quality content, and we’ll see where we land after that.

Read the full report here

Irish Times summary of the reports findings

RTE response to the report

The Irish Times response to the report

Daniel McConnell response in the Irish Examiner

Marty Whelan needs a sponsor for his breakfast show on Lyric FM. But the question is, how expensive is a lyric FM sponsorship? Let’s look at the numbers.

Marty is on air each weekday from 7am-10am. The show has 43,000 regular listeners, and the sponsorship includes 7 ten second stings across the day.

You also get a 10 second sting at the start of the show podcast, but it’s unclear if any Marty In the Morning chocolate bars are included.

An image of the RTÉ Marty Bar
From Marty on Twitter

So, how much does it cost?

  • 6 months will set you back €35,000
  • Or, you could go for the full year at a cost of €65,000, still no confirmation on if you get a Marty bar though

As much as we love Marty, his show isn’t the only thing up for sponsorship at the moment. Both traffic and weather are available too.

Traffic and travel updates are available in 3 month, 6 month and 12 month variations, costing €17,500, €30,000 and €50,000 respectively.

It’s the same story with the weather, with 3 months costing €22,000, 6 months available for just €39,000 and 12 months being available for the nice price of €69,000.

It’s interesting to see these costs as they are probably a fair reflection of prices on some of the bigger local stations in Dublin or Cork. But obviously, we can’t compare those costs to local stations as no local station could ever provide something as priceless as a Marty Bar!!!

Traffic and Weather sponsorship

Marty in the Morning sponsorship

Finally this week we’ve got more details on the moves being made by News Ireland, and how it impacts Wireless Group stations. In short, if you work at Wireless Group, get ready to share your office.

Staff at the Times were told this week to re-apply for their jobs, and it’s reported by the Irish Examiner that 15 journalism jobs might be lost. This is as a result of the closing of the daily Times newspaper in Ireland.

The Sunday Times and the Irish Sun will start sharing offices with Wireless group stations, and Harper Collins is moving in too. It’s hard to know what impact this will have, but it is Likely that The Sun will develop closer links to the radio stations for example.

Ultimately though, if the reports are true, 15 people are going to be out of a job. That’s tough to see, but we can only hope that everyone lands on their feet.

It’s a sour note to end on, but unfortunately that’s media. Hopefully we see less of these stories going forward now that we have the future of media report.

Read the story here

Quick Bits

Irish DJ Welshy is joining Spin for what they’re calling a Friday Night Residency

An opinion piece on how GAA on radio is helping the Irish abroad

Graham Norton has lost his top spot as the highest paid Irish presenter on BBC, that title now goes to Stephen Nolan

A new ad campaign for the Pride Vibes radio station has been launched by core

Applications have opened for Today FMs employee of the month

Derek Mooney spoke about his worry for his radio and tv career after Covid impacted his voice

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.