Lots happens in the radio industry each week so hears a summery of the week we just enjoyed.
Here’s what happened.
Today FM has a new jingle package. The package is a total rebrand for the station with new production elements for shows as well as news/sports ETC. listen to the package with the player below and then scroll down for my jingle review.
Jingle Review Time
So In short, I like it. In particular i like the news cut. The music would work great in beds witch I assume today FM have, and the jingles fit nicely with the station format.
My only slight criticism would be the lack of a tag line. Sure Today FM will probably mix something in themselves but I would have liked to see the singers sing it making it that bit more memorable.like all packages it will really depend on how the presenters use it, but there’s good potential there for sure.
In general it’s a really nice package so well done to everyone who worked on it. looking forward to hearing it more over the next few months and years.
In other news
RTE have reportedly cut the budget of their news department by €1.5 million. The department which produces some radio shows such as Morning Ireland and News At One has a reported budget of between €30 million and €35 million each year.
Finally this week KCLR has launched a new website to help people find local businesses. They’re calling it a virtual retail park which will provide new opportunities for local businesses. stations have been creating spin off websites a lot in recent years with services like RedFM Breaks popping up creating new revenue streams for stations, this could b an interesting trend to watch.