Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.
Here’s what happened
2FM is looking for a new entertainment news sponsor. The station airs a one minute live hourly entertainment update between 9:00 and 4:00. These segments are generally hosted by Lottie Ryan with each one minute segment containing three stories.
So, how much does it cost to be mentioned alongside all the biggest actor’s, singers and Tik Tok Stars? Well, let me tell you.
- For €40,000 you can sponsor the entertainment news for three months. That’s enough to buy 160,000 Sugar Ring doughnut’s in Tesco at a cost of a euro for a 4 pack, delivery not included.
- If you want to get mentioned with the celebs for 6 months, that will set you back €70,000. Now in Tesco, you could get 105,000 bottles of 7Up Free lemon and lime for that price, at a cost of €4 for a six pack. The problem is the bottles are only 330 ml though, and again, delivery’s not included. I’m more of a Fanta man myself anyway so I think I’ll pass.
- Finally you could go all in and sponsor the entertainment news for a year. That would set you back a respectable €120,000. Okay, here’s where the leaving cert maths kicks in. In Tesco you could buy 28,639 12 packs of Tayto for that price, this is at a cost of €4.19 per 12 pack. That works out at 343,668 individual packs, with a bill coming to a total of €119,997.41. You would get €2.59 back in change, but unfortunately delivery wasn’t included and our change doesn’t cover the delivery fee.At this point I think we’ll just need to abandon the whole plan and just consider buying the sponsorship instead.
The Team over at The Journal polled their readers this week, asking when is it okay for stations to play Christmas Songs.
I don’t want to spoil the integrity of the poll by just publishing the results here but it’s fair to say there is clearly a date that a majority agree on. Click the link below to cast your vote and see the results.
Finally this week, there was a lovely story on Donegal News about a 76 year old man who is loving life with his weekly internet radio show. Hugh McLean, who turns 77 on Christmas Day hosts his show from a home studio and has lots of fans from all over the world.