This Week In Radio 4/12/2021

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s what happened

2FM is looking for a new entertainment news sponsor. The station airs a one minute live hourly entertainment update between 9:00 and 4:00. These segments are generally hosted by Lottie Ryan with each one minute segment containing three stories.

The RTÉ 2fm orange and white logo

So, how much does it cost to be mentioned alongside all the biggest actor’s, singers and Tik Tok Stars? Well, let me tell you.

  • For €40,000 you can sponsor the entertainment news for three months. That’s enough to buy 160,000 Sugar Ring doughnut’s in Tesco at a cost of a euro for a 4 pack, delivery not included.
  • If you want to get mentioned with the celebs for 6 months, that will set you back €70,000. Now in Tesco, you could get 105,000 bottles of 7Up Free lemon and lime for that price, at a cost of €4 for a six pack. The problem is the bottles are only 330 ml though, and again, delivery’s not included. I’m more of a Fanta man myself anyway so I think I’ll pass.
  • Finally you could go all in and sponsor the entertainment news for a year. That would set you back a respectable €120,000. Okay, here’s where the leaving cert maths kicks in. In Tesco you could buy 28,639 12 packs of Tayto for that price, this is at a cost of €4.19 per 12 pack. That works out at 343,668 individual packs, with a bill coming to a total of €119,997.41. You would get €2.59 back in change, but unfortunately delivery wasn’t included and our change doesn’t cover the delivery fee.At this point I think we’ll just need to abandon the whole plan and just consider buying the sponsorship instead.

For more details you can check out the sponsorship page here

The Team over at The Journal polled their readers this week, asking when is it okay for stations to play Christmas Songs.

I don’t want to spoil the integrity of the poll by just publishing the results here but it’s fair to say there is clearly a date that a majority agree on. Click the link below to cast your vote and see the results.

See the latest results and vote for yourself here

Finally this week, there was a lovely story on Donegal News about a 76 year old man who is loving life with his weekly internet radio show. Hugh McLean, who turns 77 on Christmas Day hosts his show from a home studio and has lots of fans from all over the world.

You can read the heartwarming story here

Quick Bits

Adrian Kennedy has taken over Niall Boylans slot on Classic Hits one night a week. The show has also been renamed from Niall Boylan at night to Late night Live

Dave Fanning has said he may leave 2FM and go to a digital station or podcast

Beat 102 103 had a winner on ChaRadio this week with the station giving away €1380

Joel Corry now has a show on Spin

New awards have been announced for irish podcasters

2FM lost their text line for a bit this week

RTE have announced their Christmas lineup on TV and radio

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.