Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.
Here’s what happened
There’s a new breakfast show on the way for Shannonside FM.
Susan Smyth announced in a tweet this week that she would be taking over the 7am-9am slot on the station from the 12th of September.
Shannonside broadcast to Longford Leitrim and Roscommon, so Susan will be helping 3 counties to wake up when she takes over the show in a few weeks.
In her tweet announcing the new role she said she was “Super excited about this new role and thrilled to be a part of Irish Media”.
Very best of luck to Susan from us here at Radio land.
What time is it? It’s time for some sponsorship news!!!
RTE are looking for a sponsor for Drivetime time checks. These time checks air during morning ireland, as well as during the station’s Drivetime show.
The sponsorship includes 5 sponsor stings per day, at 6:58, 7:58, and 8:58 during Morning Ireland , and 16:58 and 17:58 during Drivetime. That all adds up to 25 stings each week on Radio 1.
So, how much does it all cost?
Keep in mind that these costs get brands in front of 467,000 people, so this sponsorship will obviously be expensive. The question is, just how expensive?
- You can get the sponsorship for 3 months at a cost of €100,000. That means beating 6 games on the original version of the Cube. Very doable.
- If it’s 6 months you want, then €183,000 is what you will be paying. Easy, you can play the 2 grand minute twice a day on 96FM. So if you just won every game, every day, you could afford this in just 46 days, a little over 9 weeks as they don’t do it on weekends. You’d even have a grand left over. Again, very very doable.
- Finally, if your looking to dive in for the whole year, you can expect to pay a cool €350,000. That’s 35 days of playing 2FM’s Clock Blocker. Ask the questions fast Donncha, no time to hang around.
Messing aside, I don’t think I’ll be affording these any time soon.
It will be interesting to see who ends up taking this sponsorship. It will probably need to be a big brand at those prices.
Finally this week, 96FM and C103 presenter Elmarie Mawe has announced in a Facebook post that her cancer has returned.
Elmarie has been the presenter of The Arts House for many years, but newsreader Pearse McCarthy has filled in previously as Elmarie faced health struggles. This isn’t the first time she’s faced a cancer recurrence, but as Elmarie says, she has done it before, so she knows she can do it again.
Elmarie is heading for surgery on Wednesday, but she’ll be hosting The Arts House as normal on 96FM tomorrow morning. She’ll have guests in studio, and she’ll be sharing all the arts news just like she always does.
We just want to wish Elmarie the very very best over the next while. It’s no doubt going to be a battle, but everyone’s on her side. Good luck Elmarie👍
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If you’ve been impacted by topics raised in this weeks Radio Land, the Irish Cancer Society support line is linked below.