Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.
Here’s What Happened
Radio Nova are planning to spend €250,000 on an advertising campaign this year. That’s no small amount of money.
The campaign will focus on promoting the stations Morning Glory breakfast show, hosted by PJ and Jim. Between cinima ads, outdoor elements, and even tv spots, this is set to be a huge campaign especially when you consider that Nova is for the most part just a Dublin station.
“We’ve planned a consistent, always-on, campaign that will run throughout 2023, showcasing ‘Morning Glory with PJ & Jim’ across multiple formats throughout Dublin city, county and commuter belt. The show is the embodiment of what Radio Nova represents – fun, relatability, irreverence and chockablock with Nova’s trademark seriously addictive music. It’s a show like no other and you’d want to be a stone to not find yourself experiencing belly laughs throughout the morning.”Nova CEO Kevin Branigan, source Radio Today
Radio Nova make no secret of their ambition to go national, so will this boost the audience enough to make the Media Commission take note? We’ll need to wait and see, but it’s certainly a large campaign so Nova will really be hoping for a return on investment here.
RTE director of strategy Rory Coveney has said that some form of household charge decoupled from TV ownership should be introduced to sustain the broadcast sector.
The government didn’t agree to the future of media commissions recommendation to fund RTÉ through exchequer funding, but RTÉ say the current system is not working, costing them approximately €65 million per year.
How to fund public service broadcasting is always going to be a tough question to answer, but how do you think it should work? Go let us know over on our Twitter.
There has been a lot of chat about the future of media this week as all the main broadcasters were asked questions by a committee on the subject. We won’t be able to cover everything, but there has been great coverage from a number of services over the past few days. If this interests you, I’d recomend taking a look.
Finally this week, Radio Today looks, different.
Radio Today, which for the avoidance of doubt has nothing to do with us at Radio Land, introduced a new simplified website design this week. The site still has all the same articles in a similar style to before, but everything now has a more streamlined design.
In fairness to the team over there they have done a great job, so we’ll say well done through gritted teeth.
So, for the laugh, which radio news site has the best looking website? Do you prefer the beautiful blue tint of Radio Land, or that fresh green logo of Radio Today? Go vote on our Instagram story now.