This Week In Radio 4/2/2023 (more spin off stations)

Lots happens in the radio industry each week so here’s a summary of the week we just enjoyed.

Here’s what happened

Presenter Ed Smith standing next to the Today FM Rocks logo

Are you a fan of rock music? Today FM have launched a new rock show and rock station.

Ed Smith will host the show every Sunday from 10pm through to midnight, while the Today FM Rocks channel is available 24/7 on the GoLoud app.

Outside of the main station, Today FM now has 6 spin off channels. Today FM 80s, 90s, ,00s, Irish, Block Rockin Beats, and rocks. It would be cool to know if these spin offs make much money, or how are they viewed as part of the business.

It certainly seems to be a trend to have spin off brands, and they are being pushed more and more. We recently had Classic Hits 80s on FM, so perhaps this is an area the industry plans to develop over the next few years. We’ll need to wait and see.

An interesting space and perhaps an area worth keeping an eye on.

Read the story here

2FM Breakfast team

2FM Breakfast presenter Carl Mullen has spoken about how he feels nervous ahead of the JNLR’s. The next book is just 2 weeks away, so the breakfast show will be hoping to continue its streak of strong performances.

It’s always interesting to see the jNLR’s as it can be tough to predict a shows performance. we spoke last week about the advertising spend in radio, but it’s the numbers that decide how that money gets spent.

So, with new numbers just around the corner, this week we’re asking those of you in the industry what’s more stressful. The JNLR’s or the leaving cert? Vote over on our Instagram story now.

Read the story here

Radio Days Ireland 2023 banner

Finally this week, the Lineup for RadioDays Ireland has been announced. the event takes place at the Gibson Hotel on the 16th and 17th of February.

The events main sponsors are Learning Waves and the IBI, but other partners include the BAI, Skillnet, and IMRO.

So, who’s speaking at the event? Here are just a few of the speakers.

  • Pat Kenny, Newstalk, Patricia Messenger, C103, Fionnuala Corbett, iRadio, Brian Redmond, KCLR 96FM, Celene Craig, BAI, and Dan Healy, RTE 2FM, will present a panel on the resilience of radio.
  • Niall Power from Beat 102 103 will speak about the worlds 10 best radio promotions.
  • There will be a presentation on how you can monetize podcasts from Liam Thompson, The Smart 7 Podcast, Georgie Crawford, The Good Glow Podcast, Kiela Brodigan, Director of Digital, Bauer Media
  • There will also be loads of other presentations on how to better target and monetize listeners, as well as speakers on different topics from the USA and UK.

The event seems to be focused more on the business side of radio, so if that’s your thing you might enjoy it. It also serves as a networking opportunity which is always good.

Check out the details here

Quick Bits

Radio Land’s Twitter surpassed 100 followers this week. Thanks for the support🎉

Today With Claire Byrne has secured an 11 month sponsorship deal with Allcare Pharmacy

The Irish Times have a review of an Irish horror podcast

RTE celebrates Brendan Behan’s 100th birthday

Bauer are having a weekend of winning accross their network of stations. it’s a premium rate text competition

And that’s the summary for this week. Come back to radio land next week for more radio news📻 and be sure to follow us on Twitter and Instagram for extra stories.